Amitabh to Lead a campaign initiated by NRI doctorsNRI Top Stories

April 30, 2015 10:22
Amitabh to Lead a campaign initiated by NRI doctors

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Indian movie legend Amitabh Bachchan will be leading an awareness campaign on road safety initiated by the American physicians of Indian Origin. There are several road safety missions and programmes existing in India, but they are unable to drop the number of accidents as expected or as needed.

Association of American Physicians of Indian Origin (AAPI) and pharma company Abbott jointly organizing the campaign in order to minimize the accidents and there by injuries and deaths. The campaign would include the posters with the messages on road safety endorsed by Amitabh will be showcased in all the clinics and hospitals across the country to remind the importance to the visitors.

“I am with you in this campaign to create awareness about head injury and trauma because of road accidents”, said Bachchan in a press statement issued by Abbott. “AAPI is committed to building the right foundation to address the serious concerns of head injury and trauma,” said Dr. Ravi Jahagirdar, president of AAPI.

AAPI and Abbott have conducted a country-wide road safety awareness drive, which reached over 800,000 people as the Abbott is having larger base in Indian hospitals. The campaign includes the safety precautions like adequate protection, speed limits, concentrated driving. "With our vision of 'Zero Injury Zero Incidents', Abbott’s field force is trained on safe two-wheeler driving. This has resulted in reduction in accidents to the tune of 83 percent amongst Abbott employees," said Bhasker Iyer, Abbott management representative in India. "AAPI has been working with multiple stakeholders and professional associations like NSI, NSSI and AASAN in developing the first trauma and brain injury guidelines for India," said Anwar Feroz Siddiqi, honorary advisor to AAPI.

They have designed the project in Indian context to nullify the accidents in India. Renowned actor and potential organizational support can help the NRI doctors to realize their aspirations.

- Kannamsai

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